I’ve stolen the title of this post from Shawn Rider’s article “Why Nintendo Gets It” because the title explains the whole point of this post and because of the parallels between Google and Nintendo. Nintendo gets it because they understand that games are about playability more so than technological innovation and because they understand that innovation can be  evolutionary or sustaining as well as disruptive. Evolutionary or sustaining innovations build incrementally on existing structures, but disruptive innovation changes the whole landscape. The 8-bit NES to the Super Nintendo was an evolutionary or sustaining innovation, largely technological, but that technology enabled longer and deeper games. TheRead More →